Inbound Marketing Explosion – Hype or Reality?

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You can’t escape the hype.  Everyone is talking about inbound marketing some of which is tied into the skyrocketing usage of social media (Facebook, Twitter, Pinterest, etc).  The following infographic clearly lays out the stats. I have a great opportunity to put this to the test as we are about to launch both an outbound marketing effort along with a inbound marketing campaign.  It will be focused on the same potential customers and utilize the same messages to sell the one product.  So I am very excited to see who comes out on top.  It is kind of a cage match “INBOUND vs. OUTBOUND” winner take all!  Well maybe that is a bit carried away but it will be interesting to see.  I will be posting as this test proceeds.  Let the match begin!!

 

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